Welcome to Truth in Advertising – Canada
Truth. Fairness. Accuracy. The Canadian Code of Advertising Standards (Code) sets the criteria for acceptable advertising in Canada.
“Truth in advertising, quite a weighty subject. The truth is that advertising surrounds us. Television, radio, newspapers and magazines. It seems like the only way to escape advertising is to jump in your car for a nice scenic ride… but wait… billboards, blimps, even Burma Shave signs . When will this madness ever end? Probably never. I’ll bet you didn’t even know it but most advertising isn’t even designed to make you buy something. A fair bit of the stuff is there to make you feel good about the shopping decisions you have already made. Now that’s crazy!
Be honest, don’t you sometimes talk back to the commercials? Couldn’t some of them just make you scream? I swear, if another @$&% pop-up ad gets in the way of watching that video I will just pull the plug and rent a DVD. Which of course not only has a five minutes before you can get to the main menu, but also has product placement as an uncredited cast member. No, my friends, advertising is here to stay.
Now is the time. This is the place. Bring all of your grievances, enthusiasm, and observations. TruthInAdvertising isn’t just about poking fun at how the facts presented are just plain insane. This is a place to wonder “What in the hell were they trying to sell?”. Experience a cathartic release of all that energy you have been building up over a lifetime and dive in!”
What the Hon. James Moore, PC, MP Minister of Industry - Canada has to say.
Hon. James Moore, PC, MP Minister of Industry
As a former telecom executive, I created this site “Truth in Advertising – Canada” for a couple of reasons. First I was motivated and frankly pissed by the recent ad campaigns funded by Bell, Rogers and Telus to clarify their business landscape and why International or American competition in the Telecommunication’s (“Telecom”) sector is a bad thing for Canadians.
Second, I was bewildered and somewhat stunned finding the domain name was available; and
Third, I realized that in time this site would not look like anything like what I had originally envisioned.
Back to point – Canadian Telecoms crying foul! REALLY?
In business it’s adapt, improvise and overcome or perish, why should it be any different for our Telecoms?
Seriously any executive, business man or woman who does not welcome challenge and being pushed by healthy competition is a fat cat that has lost touch with its clients and customer base, has become apathetic to realities of the changing global economy & landscape and has become content with sub-par service, lack of customer support, or empathy and enjoys the protectionist price gouging. Where’s the incentive to change?
For years telecom’s have profited off of their customers by providing less than 5 star quality treatment.
When faced with the forethought and knowledge of the long term customer retention, revenue generation and product bundling to happy customers is the proverbial golden goose they don’t care why because they don’t have to they are much like oil and gas companies. Oh thats another one we need to add to the to do list!
With an infrastructure paid for and subsidized by Canadians, collectively you have laid off ten’s of thousands of workers, fought the unions, cut back hours, benefits, cut pensions and outsourced work to third world countries only to increase your Corporate profits. And your making this a rallying cry in your ad’s? Please
Where are the Canadian tax payers being reimbursed for these losses?
Let’s review your income tax filings and take a hard look at what you paid back to the government coffers… Rogers hello? billions in deferred taxes owed however not paid.
You pretend to be a Canadian National Carrier with all the pride and regalia that one would expect yet all the while act being a primitive provincial monopoly with hours and services that clearly do meet the needs of the countries user base.
Why your accounts, customer service and customer retention services/offices close at six PM eastern standard time while the rest of western Canada is still operating is stupid and archaic. You can’t be a National player offering limited customer access and support in these heady times for the money you charge and you do not deserve to be!
To be clear, that big, giant behemoth of a humongous bad Wolfe you fear so much in the United States that is making noises to come to Canada, do you know what their business model is? “Eat the parent” and how exactly do they plan to do that? Simple: Measure, measure, measure, constant improvement.
Thats why they are successful and a National Carrier because they work at it!